GCC & Middle East Market Research

Market Research

We have a dedicated marketing research team in order to understand the characteristics, preferences, attitudes and opinions of visitors and the travel trade in the Middle East region. Our marketing research is an important starting point for any tourism destination in identifying new markets and in monitoring the performance of the tourism sector.

In view of the importance attached to market research, Gateway Marketing Consultants has established a dedicated Tourism Research Unit. The Research Unit is responsible for the primary and secondary research which underpins all consultancy assignments undertaken by Gateway Marketing Consultants.

Using in-field as well as online research techniques, Gateway Marketing Consultants has developed a number of dedicated research services. These include:

• Tourism Barometer
• Visitor Attractions Survey
• Business Travel Monitor
• Travel Trade Survey

In addition to the above, the our Research Unit also carries out the following research assignments on a regular basis:

• Visitor surveys
• Occupancy surveys
• Airline and ferry passenger surveys
• Rural tourism research
• Tourism industry research
• Special interest/activity tourism research
• Market share estimations
• Economic impact analyses
• Employment surveys

An ongoing marketing tool you can integrate in your research plans is finding out where your visitors heard about your venue or attraction. By continuing to collect and process the answers to this question, you can make more effective marketing decisions in the future. For example, if the majority of your visitors arrive as the result of talking to a travel agent, you may direct more marketing resources toward those agents with the most referrals. If television reaches more of your audience than full-color magazine ads, you may want to redirect future advertising to additional TV markets.